THE SEARCH THAT STARTED IT ALL + GOOGLE JAPAN
Rewinding celebrity careers to the simple search that started it all thanks to Google.
Google Search, like many Google platforms, has become so ingrained into our lives it's almost invisible. For their summer 2022 campaign we wanted to reinforce the power of Google Search amongst Gen X and Gen Z’s in Japan.
The campaign captured the journeys of idol TWICE Sama, comedian Rei Maruyama and skate legend Yuto Horigome from their first search to where they are today.
Together with W+K Tokyo we created an integrated campaign showing how popular influencers and personalities on TikTok, Instagram and YouTube started their careers with a simple search.
‘自分を探すあなたのそばに (By your side as you search for yourself)’ — we shone a fresh light on Google Search by grounding it in the messy, exciting start of every career.
The campaign moved Google Search from a functional 'how-to' engine to an aspirational 'what-if' partner for Japan’s next generation of creators.
What search started it all for you?
Project credits
Services
- CREATIVE STRATEGY
- STRATEGIC ALIGNMENT WORKSHOP
- CREATIVE CONCEPT + CAMPAIGN
Team
- TIM SEDDON
- GENE BRUTTY
- CARLEE BENSON
Partners
W+K TOKYO