Projects
Our way of working doesn’t produce one shape of output, it unlocks ideas built for business.
From social content to ad campaigns, product innovations or helping brands enter new markets, the selected works below are a snapshot of how TRUTH and IMAGINATION can move people and businesses across the world.
Our work has been awarded at: Cannes Lions, One Show, Spikes, Clio, Webbys, iF World Design, AdFest, AdStars, AWWWARDS, FWA, Campaign Brief, PADC
2026
SQUARE + JAPAN
JAPAN
IMAGINE IF® developed a new brand positioning and launch campaign concepts for Square Japan.
- Copywriting
- Art-Direction
- Creative Direction
CATALYST XR + GO TO MARKET
AUSTRALIA
IMAGINE IF® created an internal playbook for Catalyst XR to inform their go to market approach.
- Strategic Consulting
INFINIMIND + LAUNCH VIDEO
US + JAPAN
IMAGINE IF® produced a product introduction video to introduce the world to AI startup InfiniMind’s deep video intelligence.
- Product Showcase
- Creative Direction
- Production
2025
TALKED + FOR WORK
AUSTRALIA
IMAGINE IF® worked with Talked to develop the naming and positioning of their B2B product — Talked For Work
- Naming
- Brand Strategy
- Presentation
- Social Templates
NIKON LENSWEAR + VISION YOU CAN FEEL 3.0
IMAGINE IF® was engaged to extend the strategy and creative for the 2nd iteration of Nikon Lenswear's global campaign — Vision You Can Feel.
- Creative Strategy
- Creative Development
UBER + SOUTH KOREA ■
South Korea
Homebodies love staying home. Uber Taxi loves taking people places. And K-POP is, well, everything. The perfect ingredients for a social brand activation that takes over the entire city of Seoul; literally.
- FUTURE VISIONING
- Strategic alignment workshops
- INNOVATION SPRINTS
NIKON LENSWEAR + NEW PRODUCT POSITIONING
GLOBAL
IMAGINE IF® developed the strategy for Nikon's next big innovation in lenswear — Japanese craft meeting cutting-edge tech.
- Brand Strategy
- Naming
PICTUREWEALTH + BRAND STRATEGY
AUSTRALIA
IMAGINE IF® helped PictureWealth shift the positioning of financial advice from a service for tomorrow to a tool for today.
- Brand Strategy
- Investor Positioning
- Research
2024
Uber + Hong Kong ■
Hong Kong
IMAGINE IF® partnered with Special Group to position Uber Taxi in a street-hailing city as the way to 'Skip the Chaos' featuring action star Louis Koo.
- BRAND STRATEGY
- STRATEGIC ALIGNMENT WORKSHOPS
- CREATIVE DEVELOPMENT
ZKSYNC + ZEEK’S ZOO
GLOBAL
IMAGINE IF® partnered with SUPERMARKET.LONDON to turn ZK SYNC's storybook merch into a puzzle-game teaching Zero Knowledge cryptography.
- Game Concept
- Story
- Copywriting
- Creative Direction
OCTAVIAN GROUP + BRAND IDENTITY
Australia
IMAGINE IF® defined the brand strategy for a specialist M&A advisory, positioning them as champions of WA businesses.
- Brand Strategy
- Design Refresh
- Web Design
UBER EATS + OLYMPICS
Japan
IMAGINE IF® worked with Special Group to create a campaign with Akiyoshi Nakao showing the calamity of a quick conbini run during the Olympics.
- Creative Direction
- Campaign Production
ZKSYNC + WATER
US
IMAGINE IF® partnered with Look Mister and Good All Day Co to turn ETHDenver's biggest booth into a cyberpunk aquarium.
- Experience Design
- Creative Direction
NIKON LENSWEAR + MOMENT MAKERS
Global
IMAGINE IF® developed the 'Moment Makers' series as a social B2B2C platform to hero the engineers and opticians behind the lenses.
- Creative Development
- Social Content Platform
- Creative Direction
2023
Nikon + Lenswear ■
Global (Japan, India, UK, Australia, US, Canada)
IMAGINE IF® shifted Nikon Lenswear from technical to aspirational with a new global brand strategy and campaign platform — VISION YOU CAN FEEL
- BRAND STRATEGY
- STRATEGIC ALIGNMENT WORKSHOPS
- MARKET ENTRY PLAYBOOKS
- CREATIVE DIRECTION
- CAMPAIGN DEVELOPMENT
ACCESS CORPORATE GROUP + BRAND STRATEGY
AUNZ
IMAGINE IF® developed the Brand Strategy for an unreleased online retail offering for wellness solutions.
- Brand Strategy
- Naming
2022
HYBE USA + RECORD LABEL BRAND CREATION
GLOBAL
IMAGINE IF® developed the name, brand strategy, design partner RFP, and creative direction for a new record label.
- Naming
- Brand Strategy
- Creative Direction
ZKSYNC + ETH DENVER
US
IMAGINE IF® was engaged to develop experiential concepts for ZK SYNC to engage with developers at ETH DENVER.
- Experience Design
- Brand Activation
Google Search + Japan ■
Japan
IMAGINE IF® partnered with Wieden+Kennedy Tokyo to reframe the power of Google Search for Gen Y + Z by showing how creator + celebrity careers started with a search.
- CREATIVE STRATEGY
- STRATEGIC ALIGNMENT WORKSHOP
- CREATIVE CONCEPT + CAMPAIGN
SK-II + METAVERSE
SINGAPORE
IMAGINE IF® was engaged by HUGE to develop Metaverse concepts for SK-II Facial Essence.
- Experience Design
- Creative Development
ZKSYNC + BRAND IDENTITY
US + EU
IMAGINE IF® conducted brand Strategy and Visual Identity exploration and partner onboarding as part of a rebranding effort for zkSync — the world’s most trusted L2 Ethereum Layer.
- Brand Strategy
- Creative Direction
DELOITTE DIGITAL + FUTURE VISIONING
AUNZ
IMAGINE IF® was engaged by Deloitte Digital AUNZ to explore the future of healthcare and user-experience.
- Future Visioning
PERSOL + THE FUTURE OF RECRUITMENT
JAPAN
IMAGINE IF® partnered with Wieden+Kennedy Tokyo and Persol to explore the future of recruitment and the intersection of brand and user-experience.
- User Experience Design
- Future Visioning
2021
DELOITTE DIGITAL + THE FUTURE OF TELCOS
AUSTRALIA
IMAGINE IF® was engaged by Deloitte Digital to explore the future of telecommunications and user-experience for Optus.
- Future Visioning
SK-II + INTERACTIVE STORYTELLING
SINGAPORE
IMAGINE IF® was engaged by HUGE to develop the Interactive online story and UX experience concept for SK-II Facial Essence.
- Experience Design
- Creative Development
OPEN UNIVERSITIES AUSTRALIA + CAMPAIGN
AUSTRALIA
IMAGINE IF® worked with The Royals to develop the 'Here To Guide You There' campaign concept for the Summer '22 enrolments period.
- Creative Development
R/GA + GOOGLE
JAPAN + INDIA
IMAGINE IF® was engaged by R/GA Tokyo to develop Google Home use-case concepts and prototypes for new markets.
- Product Development
- Prototyping